MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
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How to Implement an MVP of an MMM
The MVP would be a spreadsheet based MMM. Typically start with that spreadsheet, but I think Robin is not hard for most folks to execute. We've put up a couple of YouTube videos that walk people through how to set up the Robin environment. And you get an output which shows you get multiple charts, which show your share of spend and share of effect and your effective CBA if you will.
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