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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
ATT: A New Reality for Ads Measurement
Jeff Baker is the CEO of Growth Market Agency, Rocket Ship and Edge Care. He talks about how marketing organizations are adapting to new measurement paradigms after ATT was acquired by Google. What approaches have your clients taken to adapt to the measurement challenges that were introduced by ATT? Jeff Baker: I would say that there has a shift from perfect deterministic methods into probabilistic networks.
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