MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
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The Limiting Factor in Waiting for Data
If you need sufficient volume of data to be able to make a decision, then that data comes at a cost and that cost is a risk. Even if you have sufficient data, it's going to be incomplete and obfuscated and devate because of what I think is ADT. And how do they upskill, right? How do they gain those skills? Yeah. So I shouldn't say you have to wait longer. You might not have to wait long if you're spending a lot of money but you're going to have to be comfortable with the risk.
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