MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
The Limiting Factor in Waiting for Data
If you need sufficient volume of data to be able to make a decision, then that data comes at a cost and that cost is a risk. Even if you have sufficient data, it's going to be incomplete and obfuscated and devate because of what I think is ADT. And how do they upskill, right? How do they gain those skills? Yeah. So I shouldn't say you have to wait longer. You might not have to wait long if you're spending a lot of money but you're going to have to be comfortable with the risk.
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