MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
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The Importance of Reliability in Monetization
The finance team wants these metrics in a way that is just impossible for them to be calculated with any sort of like reliability, right? So you think about it. There's no single number that doesn't make any sense. And our team is generally fine with this. Are they generally comfortable with this? You know, again, as you said, they're accustomed to a certain way of looking at the marketing world. And this is what they watch and that is what we provide.
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