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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Mobile Dev Memo Podcast
The Reality of Marketing Measurement
The DMA is going into effect soon. That basically codifies ATT, right? You've got the DSA that also has restrictions on advertising. And so you should just sort of like relinquish that hope that you'll be able to maintain the status quo through some sort of, I don't know, innovation from an MMP or innovation from some think of that tech provider. It's never going to happen. The bigger companies have to become much more comfortable with these econometric methods. But it makes us make bigger changes and wait for longer.
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