The Futur with Chris Do

183 - What makes something valuable? — with Ron Baker

Apr 6, 2022

Ron Baker, a prolific author and educator on value and pricing, delves into the intricacies of value-based pricing versus traditional billing methods. He shares his journey from CPA to thought leader and emphasizes the significance of understanding consumer perceptions of value. The discussion highlights innovative ideas like subscription-based pricing transforming various industries, advocating for professionals to align their services with client needs for enhanced satisfaction and profitability.

01:17:20

Creator website

Episode guests

Ron Baker

Highlights

AI Chapters

Episode notes

Uncover Value through Conversations

01:36

Specialize in Business to Progress

01:23

The Link Between High Prices and Perceived Quality

01:44

Intro

3min

From Barber's Chair to CPA: A Journey of Passion and Innovation

2min

Rethinking Value in Pricing Strategies

24min

Understanding Value Pricing Through Landscaping Choices

5min

The Importance of Value Conversations in Professional Services

4min

Creating Value Beyond Pricing

16min

The Subscription Economy: Transforming Business Models

21min

Adapting to the Subscription Economy and Engaging with Listeners

2min

Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing.

Throughout history, value has always tied itself to labor. These many work hours cost this many dollars, also known as billable hours.

The counter to this method is value-based pricing. This thing costs this many dollars because it is valuable to you.

So, which is correct? Which is fair?

In this episode, Ron and Chris dive deep into value, pricing, and the relationship between the two. Ron shares some great stories that clearly illustrate why value is determined by the utility it provides the consumer.

They also discuss the concept of subscription-based pricing and why that model may find its way into everything from cars to creative services.

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