#7974
Mentioned in 9 episodes
The Win Without Pitching Manifesto
Book • 2010
Blair Enns's "The Win Without Pitching Manifesto" challenges the traditional sales approach for creative professionals.
It emphasizes the importance of clearly defining value and communicating it effectively to potential clients.
The book guides professionals on how to position themselves as experts and attract clients who are a good fit.
It encourages a shift from pitching to a more consultative sales process, focusing on understanding client needs and presenting solutions that align with those needs.
The book's principles can be applied to various creative fields and beyond, helping professionals command higher fees and build sustainable businesses.
It emphasizes the importance of clearly defining value and communicating it effectively to potential clients.
The book guides professionals on how to position themselves as experts and attract clients who are a good fit.
It encourages a shift from pitching to a more consultative sales process, focusing on understanding client needs and presenting solutions that align with those needs.
The book's principles can be applied to various creative fields and beyond, helping professionals command higher fees and build sustainable businesses.
Mentioned by
Mentioned in 9 episodes
Mentioned by 
Chris Do , referencing Blair Enns's perspective on designing businesses that one doesn't want to leave.
Chris Do , referencing Blair Enns's perspective on designing businesses that one doesn't want to leave.
28 snips
260 - Encouraging The Entrepreneurial Spirit — with Jodie Cook
Mentioned by Jordan Haynes as a previously read book that didn't meet his impact criteria.
Qualifying Prospects And Discovering Value [214]
Mentioned by Dan Lear in the context of avoiding pitch meetings before qualifying potential clients.
Dan Lear: What Lawyers Need to Know About Selling Without Being Salesy
Mentioned by Chris Do as the author of "Win Without Pitching Manifesto", whose work is discussed in a 12-day content series.
Chris Do as the author of "Win Without Pitching Manifesto", whose work is discussed in a 12-day content series.
164 - The Art of Sales and Negotiation — with Chris Do
