Jesse James Wroblewski, a marketing expert and author of "Marketing for Supervillains," shares insights from nearly three decades leading a New York marketing agency. He dives into the competitive challenges Amazon brands face and emphasizes the necessity of brand differentiation. Wroblewski introduces 12 unique strategies for standing out, such as storytelling and exclusivity. He also discusses the importance of authenticity in branding and offers actionable tips for creating a cohesive brand identity that resonates with consumers.