The Futur with Chris Do cover image

The Futur with Chris Do

122 - Deep Dive: Pricing Creativity — with Blair Enns

Feb 24, 2021
Blair Enns, a seasoned business consultant and author specializing in creative pricing, shares his profound insights. He discusses the benefits of specialization versus generalization in the creative industry and how to measure the unique value provided to clients. Enns emphasizes the importance of value-based pricing over hourly rates, encouraging professionals to embrace their worth. Additionally, he explores the complexities of aligning pricing strategies with client goals and the psychological barriers creatives face in financial conversations.
01:23:00

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