The Futur with Chris Do 122 - Deep Dive: Pricing Creativity — with Blair Enns
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Feb 24, 2021 Blair Enns, a seasoned business consultant and author specializing in creative pricing, shares his profound insights. He discusses the benefits of specialization versus generalization in the creative industry and how to measure the unique value provided to clients. Enns emphasizes the importance of value-based pricing over hourly rates, encouraging professionals to embrace their worth. Additionally, he explores the complexities of aligning pricing strategies with client goals and the psychological barriers creatives face in financial conversations.
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Specialization Advice
- Specialize in a specific creative discipline and target market.
- This focus builds expertise, differentiates you, and justifies premium pricing.
Specialization Mindset
- Creative people crave novelty and resist specialization, fearing boredom.
- Specialization actually opens more doors to niche expertise.
Specialization Steps
- Start with a fast-track strategy exercise: list market opportunities and unmet needs.
- Define your positioning with "discipline for market," embracing the fear of narrowing your focus.
