19min chapter

The Futur with Chris Do cover image

122 - Deep Dive: Pricing Creativity — with Blair Enns

The Futur with Chris Do

CHAPTER

The Power of Specialization in Creativity

This chapter discusses the advantages and challenges of specializing within the creative industry, stressing the importance of developing expertise to better solve problems and connect with specific markets. It also addresses the psychological barriers creatives face regarding financial conversations and the cultural norms that influence these discussions. By exploring these themes, the chapter encourages young professionals to navigate their journey from broad experience to niche specialization while overcoming money-related discomfort.

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