
122 - Deep Dive: Pricing Creativity — with Blair Enns
The Futur with Chris Do
Redefining Value in Creative Pricing
This chapter discusses the limitations of hourly billing and advocates for a value-based pricing model in the creative industry. It emphasizes the importance of partnerships with clients, offering insights on how to communicate value effectively while navigating the complexities of pricing strategies. The conversation also addresses the emotional challenges creatives face in quantifying their worth and the necessity of balancing art with commerce.
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