19min chapter

The Futur with Chris Do cover image

122 - Deep Dive: Pricing Creativity — with Blair Enns

The Futur with Chris Do

CHAPTER

Redefining Value in Creative Pricing

This chapter discusses the limitations of hourly billing and advocates for a value-based pricing model in the creative industry. It emphasizes the importance of partnerships with clients, offering insights on how to communicate value effectively while navigating the complexities of pricing strategies. The conversation also addresses the emotional challenges creatives face in quantifying their worth and the necessity of balancing art with commerce.

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