122 - Deep Dive: Pricing Creativity — with Blair Enns
The Futur with Chris Do
00:00
Balancing Creativity and Risk in Pricing
This chapter explores the intricate balance between creativity, risk, and pricing strategies in business, particularly for creative professionals. It emphasizes the need to understand one's value and embrace calculated risks to achieve higher levels of success, moving beyond initial achievements driven by hard work alone. The discussion also delves into various pricing models, the importance of stakeholder engagement, and the risks associated with value-based pricing structures.
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