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122 - Deep Dive: Pricing Creativity — with Blair Enns

The Futur with Chris Do

CHAPTER

Balancing Creativity and Risk in Pricing

This chapter explores the intricate balance between creativity, risk, and pricing strategies in business, particularly for creative professionals. It emphasizes the need to understand one's value and embrace calculated risks to achieve higher levels of success, moving beyond initial achievements driven by hard work alone. The discussion also delves into various pricing models, the importance of stakeholder engagement, and the risks associated with value-based pricing structures.

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