
Blair Enns
Business consultant, speaker, and author of "The Win Without Pitching Manifesto" and "Pricing Creativity," specializing in helping creative professionals price their services based on value.
Top 3 podcasts with Blair Enns
Ranked by the Snipd community

32 snips
Oct 23, 2024 • 31min
The Four Conversations: A New Model for Selling Expertise
Blair Enns, author of "The Four Conversations" and founder of Win Without Pitching, shares insights from his extensive sales experience. He introduces a practical framework designed for B2B service providers to boost closing ratios and proposal values. The discussion highlights the unique challenges of selling expertise and the necessity for tailored strategies rather than conventional sales methods. Enns emphasizes mastering four critical conversations that establish a strong client connection while reflecting on the emotional endeavor of writing his comprehensive guide.

23 snips
Feb 24, 2021 • 1h 23min
122 - Deep Dive: Pricing Creativity — with Blair Enns
Blair Enns, a seasoned business consultant and author specializing in creative pricing, shares his profound insights. He discusses the benefits of specialization versus generalization in the creative industry and how to measure the unique value provided to clients. Enns emphasizes the importance of value-based pricing over hourly rates, encouraging professionals to embrace their worth. Additionally, he explores the complexities of aligning pricing strategies with client goals and the psychological barriers creatives face in financial conversations.

11 snips
Jun 26, 2025 • 23min
Win Clients by Leading, Not Following
In this engaging discussion, Blair Enns, a leading authority on creative agency sales and founder of Win Without Pitching, shares insights from his bestselling books. He reveals the cost of letting clients control sales conversations and introduces his framework of Four Conversations, designed to help agencies shift from vendors to trusted advisors. Blair emphasizes the importance of establishing value-driven pricing and engaging clients in meaningful dialogue about budget, ultimately guiding listeners to lead more effective sales discussions.