David C. Baker

Today's episode is brought to you by Damn Good Conversations David C. Baker is a return guest. You can listen to my first conversation with David HERE Today we talk about his incredible new book, Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Check out David's new amazing book HERE This is a conversation about expertise, coaching, writing, the power of aesthic choices, and so much more. As always, thanks for listening to Episode 262! --Joe 

David C. Baker, Practice Lead of Advisory Services at Punctuation and a leading expert in strategy and M&A, dives into the complexities of firm growth. He reveals how fear of insufficient work turns specialists into generalists, diluting unique positioning. Baker discusses the difference between insightful marketing and standard content, while sharing his rebranding journey. He also highlights current M&A trends, the significance of recurring revenue, and the transformative role of AI in consulting, offering listeners unique strategies for enhancing firm sellability.

Author and advisor David C. Baker explains how saying no to opportunities can make your business more successful. He discusses best practices for recognizing your expertise and charging a premium for your services. Topics include avoiding common mistakes, organizing thoughts, dangers of over-delivering, gaining unique expertise, and more.

David C. Baker shares his decision-making framework for agency principals in chaotic times, discussing challenges like AI disruptions, remote work complexities, salary inflation, and the importance of self-awareness in leadership and decision-making. The podcast also covers topics such as navigating salary inflation, title confusion, addressing indifference, balancing financial success with impact, and making tough decisions for business growth.

David C. Baker, a savvy expert in horizontal positioning strategies, shares his insights on successfully marketing a single service across various industries. He discusses the nuances of horizontal versus vertical positioning, emphasizing the importance of clear market definitions. Baker provides examples of how businesses can identify and target challenger brands effectively. Additionally, he highlights the role of research in enhancing market strategies, particularly for smaller firms, illustrating how authentic connection can drive success.