Today's episode is brought to you by Damn Good Conversations David C. Baker is a return guest. You can listen to my first conversation with David HERE Today we talk about his incredible new book, Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Check out David's new amazing book HERE This is a conversation about expertise, coaching, writing, the power of aesthic choices, and so much more. As always, thanks for listening to Episode 262! --Joe 

David C. Baker shares his decision-making framework for agency principals in chaotic times, discussing challenges like AI disruptions, remote work complexities, salary inflation, and the importance of self-awareness in leadership and decision-making. The podcast also covers topics such as navigating salary inflation, title confusion, addressing indifference, balancing financial success with impact, and making tough decisions for business growth.

David C. Baker, a savvy expert in horizontal positioning strategies, shares his insights on successfully marketing a single service across various industries. He discusses the nuances of horizontal versus vertical positioning, emphasizing the importance of clear market definitions. Baker provides examples of how businesses can identify and target challenger brands effectively. Additionally, he highlights the role of research in enhancing market strategies, particularly for smaller firms, illustrating how authentic connection can drive success.

Exploring the benefits of specialization in business, the podcast discusses the rapid learning curve and competitive advantage that consultants gain by focusing on a specific niche. It also highlights the challenges of transitioning from a generalist to an expert and emphasizes the importance of defining expertise through clear positioning statements. The significance of narrowing down options and focusing on a tighter positioning is emphasized, showcasing the abundance of new opportunities that arise in entrepreneurship.

Author and advisor David C. Baker explains how saying no to opportunities can make your business more successful. He discusses best practices for recognizing your expertise and charging a premium for your services. Topics include avoiding common mistakes, organizing thoughts, dangers of over-delivering, gaining unique expertise, and more.