The Authority Builder Podcast
Rewind: David C. Baker - Building a Business Based on Your Expertise
Feb 2, 2023
Author and advisor David C. Baker explains how saying no to opportunities can make your business more successful. He discusses best practices for recognizing your expertise and charging a premium for your services. Topics include avoiding common mistakes, organizing thoughts, dangers of over-delivering, gaining unique expertise, and more.
45:39
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Quick takeaways
- Positioning is crucial for experts to stand out in the market and have a competitive advantage by choosing a focused area of expertise.
- Confidence, opportunity, and capacity are three key factors that contribute to the success of experts, and balancing these factors and making smart business decisions are essential for sustained success.
Deep dives
Positioning is essential for experts
Positioning is crucial for experts to stand out in the market and have a competitive advantage. It involves choosing a focused area of expertise so that clients perceive the expert as irreplaceable. By narrowing their focus, experts can develop deep knowledge and differentiate themselves from competitors. Positioning allows experts to have distributed control in their client relationships, where clients find it difficult to find suitable substitutes. Making tough positioning decisions and saying no to opportunities that don't align with their expertise is essential for long-term success.
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