The Authority Builder Podcast Rewind: David C. Baker - Building a Business Based on Your Expertise
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Feb 2, 2023 Author and advisor David C. Baker explains how saying no to opportunities can make your business more successful. He discusses best practices for recognizing your expertise and charging a premium for your services. Topics include avoiding common mistakes, organizing thoughts, dangers of over-delivering, gaining unique expertise, and more.
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David's Expertise Journey
- David C. Baker shares his journey from academia to marketing and becoming an expert advisor.
- His curiosity and desire for competence drove him to build expertise and help others do the same.
Use Writing to Overcome Struggles
- When facing struggles or doubts, engage in writing to clarify your thoughts and regain grounding.
- Writing helps articulate insights and renew confidence, even if no one else reads it.
Expertise Demands Narrow Focus
- Experts face a world where expertise is assumed free, quick, and accurate, increasing competition.
- Experts must narrowly focus their expertise to be irreplaceable and command premium value.