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19min chapter
Rewind: David C. Baker - Building a Business Based on Your Expertise
The Authority Builder Podcast
Choosing and Deepening Expertise
The chapter discusses the challenges of building a business based on expertise, emphasizing the need to make courageous positioning decisions and focus on deepening expertise. It explores the concept of vertical and horizontal expertise and the importance of saying no to potential areas of focus. The chapter also highlights the need for client compliance and the varying levels of expertise in different professional service fields.
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