Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing.Throughout history, value has always tied itself to labor. These many work hours cost this many dollars, also known as billable hours.The counter to this method is value-based pricing. This thing costs this many dollars because it is valuable to you.So, which is correct? Which is fair?In this episode, Ron and Chris dive deep into value, pricing, and the relationship between the two. Ron shares some great stories that clearly illustrate why value is determined by the utility it provides the consumer.They also discuss the concept of subscription-based pricing and why that model may find its way into everything from cars to creative services.Sponsored byBetterHelp - https://betterhelp.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ron Baker, an accounting legend and the founder of VeraSage, shared transformative insights on value pricing and client advisory services. He discussed the pitfalls of traditional billable hours and advocated for a subscription-based model that enhances client relationships. Baker emphasized the importance of niche specialization and aligning project management with client needs. The conversation explored strategies to combat burnout in the profession while fostering proactive service delivery, driving a much-needed evolution in public accounting practices.

Ron Baker, founder of the VeraSage Institute and a trailblazer in value pricing, discusses his transformative journey in the accounting profession. He challenges traditional practices like the billable hour, advocating for deeper client relationships and innovative business models. Baker compares accountants to superheroes, highlighting their unique capabilities to drive change. He emphasizes the need for continuous learning and awareness of global trends, urging professionals to rethink their roles beyond basic accounting.

Ron Baker, founder of the Verisage Institute and a former CPA, joins Michelle Weinstein to discuss the transformative power of adaptive capacity in accounting firms. They explore how adjusting firm capacity can improve client experiences and increase revenue. Strategies for managing client relationships, prioritizing high-value clients, and transitioning to value pricing are key topics. Ron also draws parallels between service industries and professional firms, emphasizing the importance of innovation and adaptability for sustainable growth.

Ron Baker, Founder of the VeraSage Institute, discusses the transformative power of subscriptions for business success. He explores the benefits of transitioning to a subscription model in accounting firms and the significance of recurring revenue. The podcast also explores the potential benefits of introducing subscription packages for Apple products and emphasizes the importance of a mindset shift when transitioning to a subscription model.