CPA Trendlines Podcasts Ron Baker: Transformative Visions for the Accounting Profession | ARC
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Dec 18, 2024 Ron Baker, founder of the VeraSage Institute and a trailblazer in value pricing, discusses his transformative journey in the accounting profession. He challenges traditional practices like the billable hour, advocating for deeper client relationships and innovative business models. Baker compares accountants to superheroes, highlighting their unique capabilities to drive change. He emphasizes the need for continuous learning and awareness of global trends, urging professionals to rethink their roles beyond basic accounting.
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Early CPA Journey
- Ron Baker started his CPA career at a Big Eight firm after realizing his passion for accounting at 15.
- He began doing taxes for his dad's friends and running a tax clinic during high school lunch.
Value Pricing Pioneer
- After leaving the Big Eight firm, Baker started his own firm and experimented with fixed pricing for better customer experience.
- This led him to teach value pricing, write a book, and eventually sell his firm to focus on teaching and consulting.
Challenging Orthodoxy
- Ron Baker emphasizes questioning conventional wisdom, citing the example of doctors who discovered the true cause of ulcers.
- Their discovery was initially shunned, highlighting the dangers of groupthink in professions.