CPA Trendlines Podcasts

Poe Group Advisors; Helping accountants buy, build, and sell exceptional firms.Our clients love working with us, and we know you will too! Don’t just take our word for it. Learn more about our client success stories and how we’ve guided buyers and sellers through a smooth transition with their bookkeeping, accounting, and CPA firms. View testimonials.Poe Group Advisors is the premier accounting practice intermediary firm in the industry with over 20 years of M&A experience. PGA was founded by Brannon Poe, a CPA with a Big 4 background. Buying or selling a CPA firm is one of life’s most significant ventures for business owners. Qualified buyers looking to buy an accounting firm want to find the right CPA practice for sale and accounting practice sellers want to find the right buyer. This is where Poe Group Advisors excels time and time again in helping our clients find the right accounting practice sales opportunity.Learn the 5-Step Process.

“Being efficient got me more work, not more money. So I left.” Big 4 TransparencyBy Dominic Piscopo, CPAFor CPA TrendlinesWhen Mike Maksymiw, executive director of the Aprio Firm Alliance, walked away from a $500,000-a-year partner role without another job lined up, he wasn’t chasing a title - he was chasing alignment. In this episode of the Big 4 Transparency, host Dominic Piscopo welcomes Maksymiw back for his second appearance, digging into Aprio’s recent acquisition of the PS+ Alliance, the firm’s private equity playbook, and the deeply personal journey that led Maksymiw to where he is now. MORE Dominic Piscopo | MORE Private Equity | MORE Pay & Compensation Aprio’s acquisition of the PS+ Alliance (previously part of RSM) adds team members and roughly 60 new firms to its already expansive alliance network, now approaching 100 firms across North America. Maksymiw says the merger wasn’t just about headcount. “It broadens how we can go find answers… different success stories, different failure stories,” he explains, emphasizing the shared learning opportunities between large and small firms in the network.But what’s a fast-scaling PE-backed firm like Aprio doing supporting local, independent practices?

Poe Group Advisors; Helping accountants buy, build, and sell exceptional firms.Our clients love working with us, and we know you will too! Don’t just take our word for it. Learn more about our client success stories and how we’ve guided buyers and sellers through a smooth transition with their bookkeeping, accounting, and CPA firms. Learn MorePoe Group Advisors is the premier accounting practice intermediary firm in the industry with over 20 years of M&A experience. PGA was founded by Brannon Poe, a CPA with a Big 4 background. Buying or selling a CPA firm is one of life’s most significant ventures for business owners. Qualified buyers looking to buy an accounting firm want to find the right CPA practice for sale and accounting practice sellers want to find the right buyer. This is where Poe Group Advisors excels time and time again in helping our clients find the right accounting practice sales opportunity. Learn More

Reward curiosity, encourage experimentation, and involve the team in every step of firm transformation.The DisruptorsWith Liz FarrLike many guests on The Disruptors, Tony Proctor didn’t start out as an accountant. His firm, Proctor and Associates, started as a side hustle in 2007 when he was working in IT management. As a testament to the client service focus of his tech-forward firm, his very first paid client remains his customer. “They are actually still on the roster, and so I’m very excited about that, and I’m excited that they are still willing to pay what today’s price is, and they are not stuck on what the price was in 2007, so I love that,” Proctor says.   MORE STREAMING: Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years | Telka: Transform Fear into Fuel | Woodard: Move Past Reports; Deliver Results | Baker: Find True Purpose to End Burnout | Brolin: The W.I.N. Leadership Formula | Gertrudes: How EOS & “Unreasonable Hospitality” Reshaped GrowthLab | Vilms: The Power of People in a Tech-Driven World | Dickerson: From Diagnosis to Disruption | Kapilovich: Treat People Like People | Martha Yasso: From Wall Street to Main Street | Jackie Meyer: Tax Plans in 90 Seconds? Believe It | Erica Goode: Build a $200K Firm in 15hrs/Week Proctor, like many of today’s forward-thinking accountants, thinks like an entrepreneur. As he explains, accountants are “usually very risk averse and very honed in on the details, and it’s like compliance first,” while entrepreneurs are “what I would call risk tolerant, and so they usually are seeking the risk and figuring out what opportunities are presented from that.” Thinking solely like an accountant, Proctor says, can lead to paralysis.

Poe Group Advisors; Helping accountants buy, build, and sell exceptional firms.Our clients love working with us, and we know you will too! Don’t just take our word for it. Learn more about our client success stories and how we’ve guided buyers and sellers through a smooth transition with their bookkeeping, accounting, and CPA firms. Learn MorePoe Group Advisors is the premier accounting practice intermediary firm in the industry with over 20 years of M&A experience. PGA was founded by Brannon Poe, a CPA with a Big 4 background. Buying or selling a CPA firm is one of life’s most significant ventures for business owners. Qualified buyers looking to buy an accounting firm want to find the right CPA practice for sale and accounting practice sellers want to find the right buyer. This is where Poe Group Advisors excels time and time again in helping our clients find the right accounting practice sales opportunity. Learn More

Normalize money talk, foster belonging, and guide clients toward lives of meaning and well-being.By Rory Henry CFP®, BFA™For CPA TrendlinesSpreadsheets, projections, and tax strategies have long dominated advisory. But as Dr. Meghaan Lurtz of Shaping Wealth explains, the work of advisors goes far beyond the numbers. At its best, our work is about relationships, community, and helping clients solve financial challenges and build lives full of meaning and connection.  MORE Rory Henry and The Holistic Guide to Wealth Management BUY the Holistic Guide to Wealth Management Lurtz is one of the world’s leading experts on the psychology of financial planning. She is a Professor of Practice at Kansas State University, where she teaches in the Advanced Financial Planning and Financial Therapy Certificate Programs. She is also a lecturer at Columbia University, where she teaches Financial Psychology. Her research and teaching focus on how advisors can ask better questions and utilize positive psychology frameworks to deepen relationships with clients and keep them engaged in the long term.

Industry turbulence opens doors for smaller firms, but only those that clearly define and communicate value.Accounting InfluencersWith Rob BrownBetween June 2023 and September 2024, several of the largest accounting firms announced significant workforce reductions and structural changes. KPMG disclosed a deeper round of auditor layoffs in mid-2023. Grant Thornton cut approximately 3% of its U.S. staff (about 350 employees) in May 2024. In September 2024, PwC announced one of its most significant reorganizations in years, resulting in the elimination of approximately 1,800 positions in its U.S. operations. MORE Accounting Influencers with Rob Brown Since then, further reductions have continued. In May 2025, PwC laid off approximately 1,500 more U.S. employees (around 2% of its U.S. workforce), primarily in its audit and tax lines. Meanwhile, KPMG pursued additional cuts, including a round impacting roughly 4% of its U.S. audit workforce later in 2024. Grant Thornton also followed the earlier reductions with more targeted layoffs after its private-equity deal, trimming about 150 U.S. roles (1.5% of its domestic workforce) in late 2024.These moves are not isolated. They signal a broader industry recalibration, leaving thousands of accountants uncertain about their future.At the same time, some major firms are doubling down on mandatory office attendance. Industry observers say the combination of job insecurity and rigid workplace policies could push professionals to seek more flexible and stable opportunities.

Poe Group Advisors; Helping accountants buy, build, and sell exceptional firms.Our clients love working with us, and we know you will too! Don’t just take our word for it. Learn more about our client success stories and how we’ve guided buyers and sellers through a smooth transition with their bookkeeping, accounting, and CPA firms. Learn MorePoe Group Advisors is the premier accounting practice intermediary firm in the industry with over 20 years of M&A experience. PGA was founded by Brannon Poe, a CPA with a Big 4 background. Buying or selling a CPA firm is one of life’s most significant ventures for business owners. Qualified buyers looking to buy an accounting firm want to find the right CPA practice for sale and accounting practice sellers want to find the right buyer. This is where Poe Group Advisors excels time and time again in helping our clients find the right accounting practice sales opportunity. Learn More

"The accounting profession today is living its golden age, driven by its expanded capabilities."Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesIn a landmark episode of the Gear Up For Growth podcast, Barry Melancon, CPA, CGMA, the longest-serving CEO in AICPA history, joined host Jean Caragher to share his invaluable insights on the evolution of the accounting profession. After 30 years at the helm of the AICPA, Melancon stepped down at the end of 2024, leaving a profound legacy of innovation and transformation.Gear Up for Growth spotlights the best strategies for smart and efficient growth in today's competitive landscape. More Gear Up for Growth every Friday here | More Capstone Conversations with Jean Caragher every Monday | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts hereReflecting on his appointment in 1995, Melancon paints a vivid picture of a pre-digital world where CPA firms relied on print newsletters and direct mail for outreach. “There was no social media, no websites, no digital presence,” he notes. The intervening decades have seen a seismic shift in how firms promote themselves, driven largely by the expansion of services and advancements in technology.Melancon emphasizes the importance of moving beyond the traditional domains of accounting, auditing, and tax. “The notion of us thinking of ourselves as trusted business professionals, not just trusted accounting professionals, has been critical,” he explains. This broader perspective allows firms to thrive in areas like client advisory services (CAS) and technology-driven advisory roles.Originally published 1/7/25.

Timing, venue, and state law shape what you say—and what it costs. Accounting ARCWith Liz Mason, Byron Patrick, and Donny ShimamotoCenter for Accounting TransformationThis conversation focuses on practice, not politics. Accounting leaders are urging firms to pair open expression with professional responsibility as political tensions spill into workplaces and social media feeds. In a new episode of Accounting ARC, hosts Liz Mason, CPA, CEO of High Rock Accounting; Byron Patrick, CPA.CITP, CGMA, CEO of VERIFYiQ and co-founder of TB Academy; and Donny Shimamoto, CPA.CITP, CGMA, founder and managing director of IntrapriseTechKnowlogies and the Center for Accounting Transformation, outline practical guardrails for speech that keep trust at the center.  RELATED ARC: Talk Politics Professionally | Cancel Culture or Curious Culture? You Choose (Assumed Discrimination) | What Happens in Vegas…Gets Reported on a Tax Return (Working in “Sin” Industries) | Your Identity Is Not a Liability (Pride Week) | Etienne: Decoupling DEIB – A Nuanced Approach |The conversation opens with a condemnation of political violence and a call for grace as individuals and firms process fast-moving events. From there, the hosts shift to the workplace: what employees say online and in public often follows them to the office, and leaders must navigate the implications for culture, clients, and brand.