CPA Life CPA Life Rewind: Transform Public Accounting with Ron Baker
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Dec 26, 2024 Ron Baker, an accounting legend and the founder of VeraSage, shared transformative insights on value pricing and client advisory services. He discussed the pitfalls of traditional billable hours and advocated for a subscription-based model that enhances client relationships. Baker emphasized the importance of niche specialization and aligning project management with client needs. The conversation explored strategies to combat burnout in the profession while fostering proactive service delivery, driving a much-needed evolution in public accounting practices.
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Early CPA Life
- Ron Baker knew he wanted to be a CPA in high school and even ran his own tax clinic.
- He interned for a CPA, became a TA, and defended clients in front of the IRS before turning 18.
Fixed Pricing
- Switch to fixed-price billing instead of hourly billing for a better client experience.
- Clients care about results, not the time spent, so fixed pricing provides certainty.
Timesheets and Value
- Timesheets do not accurately measure value, especially in knowledge work.
- A brilliant idea creating immense value might have minimal time logged.
