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20min chapter
CPA Life Rewind: Transform Public Accounting with Ron Baker
CPA Life
Redefining Public Accounting: From Burnout to Purpose
This chapter explores the journey of an accountant who transitioned from traditional firm models to a subscription-based approach, addressing the prevalent issues of burnout and moral injury in the profession. It emphasizes the disconnect between CPAs’ intentions to help clients and the demand for billable hours, urging a shift towards proactive advisory services and long-term client relationships. The discussion advocates for modern business models that prioritize value creation and employee well-being, aiming to transform the public accounting landscape.
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Discover
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