11min chapter

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CPA Life Rewind: Transform Public Accounting with Ron Baker

CPA Life

CHAPTER

Redefining Value in Accounting

This chapter delves into the transformative journey of a CPA who challenges the traditional billable hour model in public accounting. By sharing their experiences and the founding of Verisage, the chapter highlights the emphasis on customer experience and fixed pricing as metrics of success. It advocates for a shift away from outdated practices to a more results-oriented approach, drawing parallels between accounting and evolving healthcare models.

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