183 - What makes something valuable? — with Ron Baker
The Futur with Chris Do
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Creating Value Beyond Pricing
This chapter explores the importance of understanding client needs and emphasizing value in service-based industries. Through examples like a landscaper enhancing a client's property, it highlights the shift from solving problems to enabling opportunities. The discussion also addresses the impact of specialization on pricing strategies, self-esteem in pricing perceptions, and the necessity for professionals to articulate their value effectively to enhance customer experiences and profitability.
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