#8403
Mentioned in 5 episodes
The Forever Transaction
Book • 2020
Robbie Kelman Baxter's "The Forever Transaction" builds upon the concepts introduced in "The Membership Economy," focusing on creating long-term relationships with customers.
The book emphasizes the importance of building trust and loyalty to foster recurring revenue and sustainable growth.
It explores strategies for creating a sense of community and belonging among customers, encouraging repeat purchases and referrals.
Baxter provides practical advice on how to design products and services that encourage ongoing engagement and loyalty.
The book is a valuable resource for businesses seeking to cultivate lasting relationships with their customers and build a resilient business model.
The book emphasizes the importance of building trust and loyalty to foster recurring revenue and sustainable growth.
It explores strategies for creating a sense of community and belonging among customers, encouraging repeat purchases and referrals.
Baxter provides practical advice on how to design products and services that encourage ongoing engagement and loyalty.
The book is a valuable resource for businesses seeking to cultivate lasting relationships with their customers and build a resilient business model.
Mentioned by
Mentioned in 5 episodes
Mentioned by Maz Brumand as a source of concepts they love, such as 'farming versus big game hunting'.
35 snips
#64 - The Membership Economy (Robbie Baxter & Maz Brumand)
Authored by Robbie Kelman Baxter, discussed in relation to having an offering that justifies a forever transaction.
426 - Surviving and Thriving in the Modern Membership Economy with Robbie Kellman Baxter
Mentioned by 
Kurt Nikish as the author of the book, which is the central topic of the podcast episode.
Kurt Nikish as the author of the book, which is the central topic of the podcast episode.
Every Business Can Be a Subscription Business
Recommended by 
Dave Stachowiak as a tactical how-to guide for organizations implementing subscription models.
Dave Stachowiak as a tactical how-to guide for organizations implementing subscription models.
484: Where to Start on Subscriptions, with Robbie Kellman Baxter
