The Forever Transaction

Robbie Kelman Baxter's "The Forever Transaction" builds upon the concepts introduced in "The Membership Economy," focusing on creating long-term relationships with customers.

The book emphasizes the importance of building trust and loyalty to foster recurring revenue and sustainable growth.

It explores strategies for creating a sense of community and belonging among customers, encouraging repeat purchases and referrals.

Baxter provides practical advice on how to design products and services that encourage ongoing engagement and loyalty.

The book is a valuable resource for businesses seeking to cultivate lasting relationships with their customers and build a resilient business model.