Robbie Baxter

Robbie Baxter, a strategy consultant and author of 'The Membership Economy' and 'The Forever Transaction,' delves into the powerful subscription model that changed the game for businesses like Netflix. She reveals what really defines the membership economy and its benefits for various industries. Baxter also discusses how client expectations in consulting have shifted, explores the nuances between memberships, subscriptions, and freemiums, and shares essential strategies for building lasting customer relationships.