Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy

Robbie Kelman Baxter's "The Membership Economy" explores the shift from transactional business models to recurring revenue models based on membership. The book delves into the strategies and tactics for building successful membership businesses, covering topics such as pricing, community building, and customer retention. It provides a framework for understanding the unique challenges and opportunities of this business model, offering practical advice for entrepreneurs and business leaders. Baxter emphasizes the importance of creating value for members and fostering a sense of community to drive long-term success. The book is a valuable resource for anyone looking to build a sustainable and profitable membership-based business.

Robbie Kelman Baxter's "The Forever Transaction" builds upon the concepts introduced in "The Membership Economy," focusing on creating long-term relationships with customers. The book emphasizes the importance of building trust and loyalty to foster recurring revenue and sustainable growth. It explores strategies for creating a sense of community and belonging among customers, encouraging repeat purchases and referrals. Baxter provides practical advice on how to design products and services that encourage ongoing engagement and loyalty. The book is a valuable resource for businesses seeking to cultivate lasting relationships with their customers and build a resilient business model.