The membership economy

Robbie Kelman Baxter's "The Membership Economy" explores the shift from transactional business models to recurring revenue models based on membership.

The book delves into the strategies and tactics for building successful membership businesses, covering topics such as pricing, community building, and customer retention.

It provides a framework for understanding the unique challenges and opportunities of this business model, offering practical advice for entrepreneurs and business leaders.

Baxter emphasizes the importance of creating value for members and fostering a sense of community to drive long-term success.

The book is a valuable resource for anyone looking to build a sustainable and profitable membership-based business.