Subscription Stories: True Tales from the Trenches 2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich
Jan 22, 2025
In this discussion, Joe Rohrlich, CEO of Recurly and a leader in subscription management, shares his expertise on the future of subscription businesses leading to 2025. He highlights crucial trends like the shift toward membership models and the strategies successful companies use to build lasting relationships with customers. Joe delves into the importance of data-driven decisions for optimizing revenue recovery and adapting to evolving consumer preferences, while also emphasizing agility and technology in scaling businesses.
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Kahoot's Revenue Boost Example
- Kahoot improved subscription revenue by adjusting the timing of dunning campaigns based on best practices data.
- Small tweaks aligned with proven subscriber behaviors significantly increased their monthly revenue.
Optimize Dunning with Data
- Use data-led approaches to optimize dunning campaigns, testing multiple communications shortly after failed transactions.
- Back your intuition with statistical evidence and allow merchants to run A-B tests for validation.
Alaska Airlines Subscription Insight
- Alaska Airlines, a newcomer to subscriptions, sought expertise on best practices from seasoned companies rather than focusing just on features.
- Agility to quickly test and evolve subscription terms is crucial as subscriber behavior constantly shifts.
