LEVELS – A Whole New Level #64 - The Membership Economy (Robbie Baxter & Maz Brumand)
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Jan 20, 2022 
Maz Brumand is joined by Robbie Kellman Baxter, a speaker and bestselling author known for her insights on the membership economy. They dive into the significance of aligning business models with customer needs and fostering long-lasting relationships. Topics like balancing privacy with personalization, the vital role of trust in member relations, and the concept of 'forever transactions' take center stage. Baxter also discusses community engagement as a driver for self-esteem and the challenges of subscription fatigue in a rapidly evolving market.
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Family Business Long-Term Mindset
- Family-owned businesses excel in membership models due to their long-term focus.
- They prioritize customers' well-being over short-term financial results.
Membership Aligns Incentives
- Membership incentives align company and customer interests to focus on value.
- Health companies should prioritize member benefit over product sales to earn trust.
Serve Clearly, Protect Privacy
- Understand who you're serving to create trust and recognition.
- Use minimal data ethically to provide personalized, predictive support without invading privacy.
