#64 - The Membership Economy (Robbie Baxter & Maz Brumand)
LEVELS – A Whole New Level
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Navigating the Membership Economy
This chapter explores the intricacies of the membership economy, emphasizing the importance of providing ongoing value to members and balancing choices in achieving health-related goals. It discusses the cultural shift needed for organizations to prioritize long-term relationships over short-term sales, using Apple as a case study of successful consumer loyalty. The chapter also addresses challenges like subscription fatigue and the need for flexibility in models to retain customers while maintaining engagement and satisfaction.
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