LEVELS – A Whole New Level cover image

#64 - The Membership Economy (Robbie Baxter & Maz Brumand)

LEVELS – A Whole New Level

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Building Forever Transactions

This chapter explores the concept of 'forever transactions,' focusing on the importance of nurturing long-term relationships with customers in business. It discusses community engagement, illustrated through examples of companies like LinkedIn and Netflix, and emphasizes the role of shared goals in enhancing customer value and competitive advantage.

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