Marketer of the Month

Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.On The Menu:1. Capitalism 2.0: Stakeholder impact over shareholder returns.2. Data vs Creativity: Art and science symbiosis in campaigns.3. Emotional Intelligence: AI's role in brand narratives.4. Authentic Communication: Sincerity over corporate jargon.5. Decentralized Technologies: Peer-to-peer value exchange revolution.6. AI Augmentation: Enhancing human potential over replacement.7. Measurement Revolution: GDP to well-being metrics transformation.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#IgorMikhalev #EY #Outgrow #Marketing #AI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Brice van de Walle is the Executive Vice President of Core Payments Europe at Mastercard, bringing extensive expertise in the global payments ecosystem. As a passionate payments professional, he has driven transformative initiatives across multiple regions and markets, demonstrating exceptional leadership in market development, sales, product management, and business strategy.On The Menu:1. Competition Driving Innovation in Payment Ecosystem Security.2. Tokenization eliminates Manual Card Entry for Seamless Checkout.3. Click to Pay and Passkeys Revolutionizing User Experience.4. European Consumer Expectations for Speed, Security, and Trust.5. Traditional Card Payments Adapting to Digital Wallet Competition.6. Mastercard's Partnership Strategy with Fintech Innovators Explained.7. Balancing Security Verification with Frictionless User Experience Demands.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#BriceVanDeWalle #Mastercard #Outgrow #Tokenization #DebitCards #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

"A digital euro would be a separate balance and a service distributed through your bank or another financial institution, just like a PayPal account you can top up and use for payments."– Eric TakEric Tak , Head of Division, Digital Euro - Product Proposition, European Central Bank, explains that funding could happen in multiple ways, directly during a transaction, up front, or even on a regular schedule.It could live inside your banking app, as a standalone app, or even take the form of accessible cards for those less digitally savvy.The vision? A seamless, inclusive payment experience that works for everyone, from tech early adopters to those who still prefer physical cards.Listen to the full podcast now- http://bit.ly/4fH4TJF#DigitalEuro #FutureOfPayments #BankingInnovation #EricTak #Fintech #Payments #Outgrow "

🚗 From rubber to data: The transformation of the automobile."A tire is just a tire… until you connect it."Kai Hackbarth, Head of Product and Solutions at Bosch, believes we’re entering a new era where cars are no longer just machines; they're intelligent, connected ecosystems. With 5G, car-to-infrastructure communication, and software-defined platforms, the automotive space is evolving rapidly.From connected tires that impact fuel efficiency and safety to location-based services built into the very fabric of mobility, Kai emphasizes that we're only scratching the surface.Listen to the full podcast now- http://bit.ly/4mQwCdx#SmartMobility #SoftwareDefinedVehicles #AutomotiveTech #5G #ConnectedCars #Outgrow

Building at Speed: Oz Alon on Scaling Across Continents and Industries 🚀Oz Alon, Co-founder and CEO of HoneyBook, dives into the cross-border expansion of his startup, how moving between San Francisco and Tel Aviv shaped his leadership, and what it takes to grow a business that’s truly global. With a decade of experience compressed into a journey of high-speed innovation, his insights are essential for any founder navigating growth today.Listen to the full podcast now- http://bit.ly/4oG1U8p#Outgrow #StartupGrowth #TechLeadership #GlobalTeams #BusinessSuccess #FounderJourney #Entrepreneurship

"Even young people, the most digitally savvy, are also the ones seeking the most human interactions with their banks."As Sophie Heller, COO of Group BNP Paribas, puts it, the future of banking isn’t about choosing between digital or human; it’s about building both in parallel to create more touchpoints, more trust, and now with generative AI, even more personalized assistance.Listen to the full podcast now- http://bit.ly/3JncW2e#DigitalTransformation #GenAI #CustomerExperience #BankingInnovation #Outgrow #AI

Pavan Bachwal is a seasoned fintech leader with over 20 years of global experience in executive management, marketing, and GTM strategy. As vice president and head of financial services at Ericsson, he combines deep technical know-how with strategic marketing to drive innovation, partnerships, and customer value across markets. On The Menu:1. Leveraging Transaction Data for Competitive Advantage - API usage and feature optimization.2. Adapting African Mobile Money Success for Europe - Regulatory and market differences.3. Parental Control Innovation for European Markets - Family-focused financial services features.4. Four Pillars of Robust Go-to-Market Strategy - Technology, people, organization, licensing.5. Evolutionary vs Revolutionary Geographic Expansion - Stepwise growth over hockey stick dreams.6. Future of FinTech Marketing Trends - AI, digital assets, and real-time transactions.7. Compliance Requirements for European Deployment - GDPR, SAPA, SWIFT integrations.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#PavanBachwal #Ericsson #Outgrow #ProductLaunches #Data #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Jan-Christophe Oetjen, Vice President of the European Parliament, cuts straight to the heart of the autonomous technology debate - it's not about the tech itself, it's about keeping people safe. Whether we're talking about drones delivering packages or self-driving cars on highways, Oetjen emphasizes that safety and security must be non-negotiable from day one. He addresses the common fear about job displacement, but frames it like any other automation wave we've seen before. The real focus should be on ensuring these systems won't fail when human lives are on the line. Oetjen reveals that the European Parliament is actually bullish on the drone industry, seeing it as a job creator rather than job killer - but only if safety standards are rock solid. It's a pragmatic take from someone making policy decisions that will shape how autonomous tech rolls out across Europe.Watch the full episode here 👉  http://bit.ly/456hFMT

Tanis Jorge opens up about a fascinating paradox in his entrepreneurial journey. After 25+ years of building successful businesses with his high school best friend and co-founder - including multiple successful exits - he found himself questioning his own abilities when he went solo for the first time. Ironically, his new venture is The Cofounder's Hub, a business focused on partnership strategies, yet he's building it alone. Jorge candidly admits he's caught between self-doubt and belief, wondering if his previous success was due to the partnership dynamic rather than his individual capabilities. He's refreshingly honest about being "in the middle of the ride" - not completely doubting himself, but not at 100% confidence either. It's a raw look at how even seasoned entrepreneurs face imposter syndrome when stepping outside their comfort zone.Watch Full Podcast- http://bit.ly/4f7g6D3

Vitor Asseituno breaks down the harsh reality of building multidisciplinary healthcare teams. Everyone talks about bringing together doctors, developers, engineers, and business people, but simply putting a 60-year-old physician next to an 18-year-old coder doesn't magically create collaboration. The secret sauce? People who are already multidisciplinary themselves. Asseituno, a physician who coded before medical school and runs companies, serves as a natural translator between worlds. His team includes doctors from McKinsey with MBAs, lawyers who understand healthcare, and businessmen who've built hospitals. These "bridge people" become the connectors who can actually make interdisciplinary collaboration work, rather than just hoping different expertise will somehow mesh together.Watch Full Podcast- http://bit.ly/4lS6mPQ