

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Oct 31, 2025 • 2min
Snippet: Smart Homes Have Evolved Into Connected Ecosystems. For Kai Hackbarth, Head of Product and Solutions at Bosch, It’s a Leap Toward Seamless Device Harmony.
🌐 "Building a Truly Interoperable Smart Home Future", Kai Hackbarth, Head of Product & Solutions, BoschThe smart home industry has evolved from isolated systems to collaborative ecosystems. For Kai Hackbarth, this marks a turning point, a step closer to seamless connectivity across all devices. 🔗He also highlights the growing role of energy management technologies in enabling devices at home to communicate intelligently. With Bosch IoT Edge services, the future of connected living is not just smart, but sustainable and scalable. ⚡🏠Listen to the full podcast now- https://premade.outgrow.us/interview-with-Kai-Hackbarth?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify#Bosch #SmartHome #IoT #Innovation #SmartDevices #FutureTech #Sustainability

Oct 30, 2025 • 1min
Snippet: In an Age of Constant Change, Sophie Heller, COO of BNP Paribas, Believes That True Leadership Isn’t Just About Efficiency; It’s About Empathy.
💬 “A Company Is a Living Body, Not a Machine” In an age of constant change, Sophie Heller, COO of BNP Paribas, believes that true leadership isn’t just about efficiency, it’s about empathy. 🧠💚She trained as a therapist to better understand human behavior, mental health, and how organizations function like living systems. To her, every company is like a body; when one part suffers, the whole reacts.Her insight is a timely reminder:👉 Fixing one problem in isolation can often create another.👉 Sustainable leadership starts with a systemic view and with caring for people’s mental well-being as deeply as we care for performance. Listen to the full podcast now: https://premade.outgrow.us/interview-with-Sophie-Heller?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify#Leadership #MentalHealth #BNPParibas #SustainableLeadership #CorporateCulture #FutureOfWork #PeopleFirst

Oct 28, 2025 • 35sec
Snippet: Samuel Beek, Chief Product Officer at @veedstudio, Reveals How the Company’s Explosive Growth is Powered by One Simple Strategy: Connecting Growth Channels Directly to Product Development.
🎯 Turning Search Trends into Product Growth | The VEED WaySamuel Beek, Chief Product Officer at @veedstudio, reveals how the company’s explosive growth is powered by one simple strategy: connecting growth channels directly to product development.By analyzing what people are searching for on Google, like “how to generate a podcast,” VEED builds those exact tools into its platform. The result? Instant relevance, organic distribution, and products that meet real demand before anyone else does.This isn’t just growth hacking, it’s growth listening. 👂🚀 Listen to the full podcast now - https://premade.outgrow.us/interview-with-Samuel-Beek?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify#VEED #GrowthMarketing #SaaS #ProductStrategy #AI #DigitalMarketing #StartupGrowth #Innovation

Oct 27, 2025 • 41sec
Snippet: Pavan Bachwal, VP & Head of Financial Services at Ericsson, Shares How the Company’s Technology Powers Massive Transaction Volumes for Customers Across Financial Ecosystems.
💡 Scaling Trust in the Financial EcosystemPavan Bachwal, VP & Head of Financial Services at Ericsson, shares how the company’s technology powers massive transaction volumes for customers across financial ecosystems.It all comes down to three pillars: Scalability. Stability. Security.By building platforms that combine these strengths, Ericsson is helping financial institutions not only handle complex operations but also unlock faster growth, improved efficiency, and smarter revenue models. Listen to the full podcast now- https://premade.outgrow.us/interview-with-pavan-bachwal?utm_campaign=podcast&utm_content=matthew_blakemore&utm_medium=organic_social&utm_source=mom-spotify#Ericsson #FinancialServices #DigitalTransformation #Fintech #Scalability #Innovation #SecureTech #FutureOfFinance #BusinessGrowth

Oct 24, 2025 • 49sec
Snippet: Matthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act.
⚖️ The EU AI Act’s Biggest Hurdle: Regulating AI That’s Already in UseMatthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act. While the framework does a strong job of classifying AI projects into risk categories, it faces a dilemma with tools that are already in widespread public use. Many existing systems, some of which likely fall into high-risk categories, have already been trained and adopted by millions. The question becomes: should they be withdrawn, despite their popularity, or adapted under new rules? Listen to the full podcast now- https://bit.ly/40GZ9bw #AI #ArtificialIntelligence #AIRegulation #TechPolicy #AICompliance #AIInnovation #AITransformation

Oct 16, 2025 • 27min
EPISODE 237- The 46% Shift: TikTok's Global Head of Sports Partnerships Rollo Goldstaub on Growing Female Fandom in Sports
Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok. Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering their next generation of fans.On The Menu:Data-Driven Sports Partnership Strategies at TikTokTikTok's Unique Value Proposition for Sports PublishersGen Z Sports Discovery Through Creator ContentLong-term Strategic Alignment Beyond Viral CampaignsCreative Content Formats: Split-Screen Highlights InnovationCross-Platform Attribution: Direct Broadcaster Deep Links

Oct 8, 2025 • 47sec
Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on AI and Human Creativity
Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it. He advocates for a balance where AI supports experimentation and exploration, enabling teams to dream bigger and envision possibilities beyond what the raw data suggests. AI becomes an innovation partner, enhancing human ingenuity instead of constraining it.Listen to the full podcast now- https://bit.ly/41yIYPc#AI #HumanCreativity #Innovation #DataDriven #MarketingTech #IgorMikhalev #Outgrow"

Oct 7, 2025 • 2min
Snippet: Mareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree on Green Innovation & Entrepreneurship Culture
Mareme on Green Innovation & Entrepreneurship CultureMareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, explains, “How do we let green ignite excitement in the world, even by itself?”She believes that culture plays a crucial role in shaping entrepreneurship:"In the U.S., young people are taught early to spot opportunities. It’s not just about building companies, it’s about recognizing why and how you build them."🌍✨ Supporting this culture is key to making innovation sustainable and impactful globally.Listen to the full podcast now- http://bit.ly/4nKkTOK#GreenInnovation #Entrepreneurship #MaremeDieng #SustainableBusiness #OpportunityMindset #InnovationCulture #StartupLife

Oct 6, 2025 • 43sec
Snippet: Matthew Blakemore CEO at AI Caramba! on AI Regulation & Industry Motives
Matthew Blakemore, CEO at AI Caramba!, reflects on the recent debates around AI regulation with a healthy dose of scepticism. He highlights how companies like OpenAI, having already secured a competitive advantage through their vast training data, may now be pushing for regulation not purely from an ethical standpoint, but as a way to protect their lead and limit competition.He acknowledges the importance of frameworks like the upcoming EU AI Act, which will play a critical role in shaping how AI is built and deployed in the future. The real test is ensuring safety and accountability without stifling innovation and fair competition.Listen to the full podcast now- https://bit.ly/40GZ9bw#AI #EUAIAct #MatthewBlakemore #TechRegulation #ArtificialIntelligence #Outgrow

Sep 26, 2025 • 30sec
Snippet: Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon on the Perfect Balance of Art and Science in Innovation
Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, explains that creating innovative solutions is both an art and a science.Science provides the data, a clear, centered perspective of where the world is and where it was just days ago.But true breakthroughs, he says, come from human creativity and ingenuity, stretching the limits of what’s possible.""The symbiosis of data and human imagination is where the real magic happens,"" Igor emphasizes.✨ Data guides us. Creativity drives us forward.Listen to the full podcast now- https://bit.ly/41yIYPc#IgorMikhalev #Innovation #ArtAndScience #Creativity #DataDriven #FutureOfTech #Inspiration #TechThoughts"


