

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Dec 16, 2025 • 50sec
Snippet- Pavan Bachwal, VP & Head of Financial Services at Ericsson; On Building A Winning Go-To-Market Strategy In Financial Services
Building a Rock-Solid GTM in Financial ServicesIn this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, breaks down what it really takes to build a successful go-to-market strategy in the complex financial services ecosystem.According to him, the foundation rests on four core pillars:Technology- getting it right from day one.Organization- aligning legal, regulatory, operational, technical, marketing, and consumer-facing teams.People- motivating and bringing together like-minded talent.Licensing- ensuring every piece of compliance is locked in.Once these are in place, the GTM plan becomes clear:👉 What use cases to launch👉 When to introduce them👉 How to evolve step by step with confidence and complianceA masterclass in ecosystem thinking. Listen to the full podcast now- https://open.spotify.com/episode/6FE62CeTuqGz8ycJxa8oMj?si=Li_isdcbS4eJQcbWtHWSWw#Outgrow #Podcast #PavanBachwal #Ericsson #FinancialServices #GTMStrategy #FintechInsights #EcosystemDesign #BusinessLeadership

Dec 15, 2025 • 37min
EPISODE 242- Inside Beauty Tech: L’Oréal Groupe’s Online & Omnisales global CTO Moutia Khatiri on how Data Actually Sells Lipstick
Moutia Khatiri serves as Global CTO for Online & Omnisales at L'Oréal Groupe, a tech accelerator, bringing extensive expertise as a technical architect and cloud computing specialist. With years of cross-industry experience, he has established himself as a DevOps authority and innovation leader. His diverse sectoral background provides him with unique insights into technology implementation across various business environments. As a passionate technologist, he focuses on accelerating digital transformation through cutting-edge cloud solutions and architectural excellence. His role involves driving technical strategy and fostering innovation in the rapidly evolving digital landscape. On The Menu:Beauty Tech transformation program launched in 2018-2019.AI products augmenting both employees and consumer experiences.Virtual try-on technology developed with ModiFace startup. Data governance crucial for maintaining quality and trustQuantum computing poised to revolutionize model trainingGenerative AI still at beginning of transformation waveTechnical architects evolving role in the AI era

Dec 12, 2025 • 48sec
Snippet- In This Snippet, Matthew Blakemore, CEO at AI Caramba!, Opens Up About a Critical Concern: AI Being Used the Wrong Way to Influence Politics.
AI, Ethics & Elections: Why Standards Matter More Than EverIn this snippet, Matthew Blakemore, CEO at AI Caramba!, opens up about a critical concern: AI being used the wrong way to influence politics.Driven by the need for stronger guardrails, Matthew stepped into the world of global policy and standards…⚙️ Working with the British Standards Institute🤝 Collaborating with experts like Julian Padget, Colin, and Jeremy 🌍 Helping shape the International Standards Organization’s AI data life cycle standardsHis mission? Ensuring AI empowers society, not manipulates it. Listen to the full podcast now- https://premade.outgrow.us/interview-with-matthew-blakemore#Outgrow #Podcast #MatthewBlakemore #AICaramba #AIEthics #AIStandards #ResponsibleAI #DataPrivacy #DigitalPolicy

Dec 11, 2025 • 2min
Snippet: In This Snippet, Oz Alon, Co-Founder & CEO of HoneyBook, Breaks Down Why Their Brand Isn’t Built in a Boardroom; It’s Built by the People Behind It.
Real Brands Start with People, Not Logos!When your team lives the brand, your customers feel it. 💛In this snippet, Oz Alon, Co-founder & CEO of HoneyBook, breaks down why their brand isn’t built in a boardroom; it's built by the people behind it.From being obsessed with member love to taking every review personally (the good ones fuel them, the bad ones drive them to fix things fast), HoneyBook’s culture proves one thing:👉 If your members don’t feel the love, your brand isn’t doing its job.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Oz-Alon#Outgrow #Podcast #HoneyBook #OzAlon #BrandBuilding #CustomerExperience #MarketingLeadership #TeamCulture #BusinessGrowth

Dec 10, 2025 • 1min
Snippet- AI and Science: The Next Wave of Discovery, Martin Riedmiller, Research Scientist and Controls Team Lead, Google DeepMind
🧪 AI and Science: The Next Wave of DiscoveryMartin Riedmiller, Research Scientist and Controls Team Lead, Google DeepMindAI is moving beyond pattern recognition and becoming a true partner in scientific discovery. From cognitive science to physics to drug design, we are entering a future where AI not only helps us understand the world but also uncovers insights that humans alone might miss.As we deepen our understanding of AI, these systems will accelerate research, generate new hypotheses, and reveal patterns across disciplines in ways that were previously unimaginable. Early signs of this shift are already emerging in multiple scientific fields.The future of science will be shaped by humans and AI working togethernot just using knowledge, but advancing it.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Martin-Riedmiller#AIScience #CognitiveScience #AIResearch #FutureOfAI #DrugDiscovery #Physics #Biology #ScientificInnovation #GenerativeAI

Dec 9, 2025 • 34sec
Snippet- According to Hugo Hamad, Head of AI/GenAI Factory at AXA en France and Former Director of AI at Decathlon, Successfully Scaling AI Isn’t About Luck, It’s About Building the Right Enablers.
🚀 Driving Scalable AI AdoptionAccording to Hugo Hamad, Head of AI/GenAI Factory at AXA en France and former Director of AI at Decathlon, successfully scaling AI isn’t about luck, it’s about building the right enablers.From his journey at Decathlon to leading AI at AXA, he breaks it down into three essentials:1️⃣ Industrial Mindset & Products2️⃣ Business Ambassadors3️⃣ Delivering User Experience. Don’t just ship ML models, pipelines, or dashboards. Walk with the business from Day 0 to design and deliver the experience users actually need.In short: scalable AI adoption comes from execution, advocacy, and experience, not just algorithms and data. 💡🎧 Listen to the full podcast now- https://premade.outgrow.us/interview-with-Hugo-Hamad#AXA #AIAdoption #GenAI #ArtificialIntelligence #AIInnovation #DecathlonDigital #AI #BusinessTransformation #Leadership

Dec 8, 2025 • 32min
EPISODE 241- Predict, Prevent, Perform: Unilever's Head of Data Science Dr. Satyajit Wattamwar on the DNA of Smart Factories
Dr. Satyajit Wattamwar is a Data Science & Digital Expertise Leader with over 17 years of professional experience in enabling digital transformation across manufacturing, R&D, and innovation processes. He currently leads the development of in-house cloud AI platforms and data science technologies for cross-country, cross-functional business initiatives. His expertise spans predictive modeling, IoT analytics, advanced process control, and manufacturing analytics.On The Menu:Data scientist empowerment through AI-powered digital assistantsScaling digital solutions across 180+ global factoriesIndustry 4.0 ROI measurement strategies and KPIsDigital twin technology revolutionizing manufacturing operationsQuantum computing's potential impact on process optimizationExplainable AI methodologies for industrial safety applicationsSupply chain optimization using predictive data science

Dec 2, 2025 • 2min
Snippet- Kamini Belday, IBM Cloud: Real Progress Starts With Recognizing Unconscious Bias, Formal Training Helps People Spot It in Real Situations, Marking the First Step Forward.
🌟 Inclusion Starts With Awareness, Clear Goals, and Real SupportAccording to Kamini Belday, Head of Global Payments, IBM Cloud, real progress begins when people understand their unconscious bias. Formal training helps people notice it and see how it shows up in real situations. That’s the first step.The next step is intention.In one of her past roles, Kamini helped drive a 30 percent representation goal at every level of the organisation. Clear metrics created visibility and accountability to promote, retain, and support women and minority talent.The third step is enabling growth.Through the women’s leadership programs she has chaired, Kamini focused on building executive presence, creating mentor relationships, and pairing high potential talent with senior leaders so they can see what their future could look like.Her message is straightforward:✨ Train people to recognise bias📊 Set measurable diversity goals🤝 Invest in programs that help people growChange happens when awareness, intention, and support come together. Listen to the full podcast, link in comments.Listen to the full podcast now- https://premade.outgrow.us/interview-with-kamini-belday?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#WomenInLeadership #Inclusion #DiversityMatters #LeadershipDevelopment #Mentorship #WomenInTech #RepresentationMatters

Dec 1, 2025 • 42sec
Snippet- VEED Building Products Beyond Silos, Samuel Beek on How Engineering, Product & Marketing Unite to Spot Trends and Turn Emerging AI Into Features Users Truly Want.
🎙️ Building Better Products Together: Samuel Beek, Chief Product Officer, VEEDAt VEED, product is never built in a silo. Samuel Beek shares how engineering, product, and marketing work as a tight triangle, spotting trends, understanding what people are talking about, and turning emerging AI capabilities into real features users actually want.From daily conversations with the tech team to tracking market shifts, it is a constant loop of identifying what is possible and shaping it into something meaningful.A clear reminder that the best products are built when teams stay close, stay aware, and build with the user’s world in mind.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Samuel-Beek?utm_campaign=podcast&utm_content=eric_tak&utm_medium=organic_social&utm_source=linkedin&utm_term=sg#VEED #ProductLeadership #CPO #AIProduct #UserExperience #SaaS #TechInnovation #BuildInPublic #ProductStrategy #Teamwork #Engineering #MarketingIntegration

Nov 28, 2025 • 36sec
Snippet- Brice Van De Walle, Executive Vice President of Core Payments Europe at Mastercard, States the Future of Fraud Prevention Lies in Uniquely Bound Tokens.
🔐 Tokenization isn't just security, it's intelligence.For Brice van de Walle, Executive Vice President of Core Payments Europe at Mastercard, the future of fraud prevention lies in tokens that are uniquely bound to specific merchants and use cases.No more stolen card data being reused. No more fraudulent transactions across multiple merchants. Just secure, merchant-specific tokens that work where they're meant to, and nowhere else. 🛡️Capture a token from your ride-sharing app? Try using it elsewhere. It won't work. That's the power of tokenization. ✨A smarter approach to payments. A safer experience for everyone. That's what next-gen fraud prevention looks like. 💳Listen to the full podcast now- https://premade.outgrow.us/interview-with-Brice-van-de-Walle?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#Tokenization #PaymentSecurity #FraudPrevention #Fintech #DigitalPayments #CyberSecurity #PaymentInnovation #SecureCheckout #Mastercard


