Building Match Hubs That Put Partners First
In this snippet, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, explains how TikTok is rethinking sports discovery with match hubs.
These hubs live on high-traffic pages and connect fans directly to broadcasters.
🏟️ When a game is live, scores are shown, and one tap can take users to partners like NBC in the U.S. to watch Olympics coverage.
📅 When it’s not live, fans can save the match to their calendars.
Rollo highlights that TikTok’s priority isn’t just pace or flashy tech, it’s being the most valuable partner possible for publishers and broadcasters by building products that truly meet their needs.
Listen to the full podcast now- https://premade.outgrow.us/interview-with-rollo-goldstaub
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