Intro

Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it. 

She discusses her learnings including -

Her book - The Membership Economy and what led to the book

How client expectations have changed with regards to consultancies  

What the membership economy is really about and who can benefit from it

What customers want - memberships, subscriptions, or freemiums

What according to her is the best way to build the perfect acquisition funnel

Which company according to her has best utilized the membership strategy