#12704
Mentioned in 1 episodes
Pricing on Purpose
Creating and Capturing Value
Book • 2006
In 'Pricing on Purpose', Ronald J. Baker presents a strategic approach to pricing, emphasizing the importance of understanding customer value and capturing it effectively.
The book challenges traditional cost-based pricing methods and offers practical strategies for optimizing pricing in today's knowledge-based economy.
The book challenges traditional cost-based pricing methods and offers practical strategies for optimizing pricing in today's knowledge-based economy.
