#16923

Mentioned in 2 episodes

Pricing on Purpose

Creating and Capturing Value

Book • 2006

Ronald J. Baker

In 'Pricing on Purpose', Ronald J. Baker presents a strategic approach to pricing, emphasizing the importance of understanding customer value and capturing it effectively.

The book challenges traditional cost-based pricing methods and offers practical strategies for optimizing pricing in today's knowledge-based economy.

Mentioned by

Mentioned in 2 episodes

Mentioned by

Eoghan McCabe

as a book that showed that value-based pricing always yielded a higher profit than cost-based pricing.

The Customer Service Revolution: Building Fin, with Eoghan McCabe & Fergal Reid of Intercom

Mentioned by

Ron Baker

as one of his seven best-selling books, covering pricing strategies.

183 - What makes something valuable? — with Ron Baker

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