#11295
Mentioned in 2 episodes

Subscription Marketing

Strategies for Nurturing Customers in a World of Churn
Book • 2020
Author
Anne Janzer
Subscription Marketing offers insights and strategies for businesses to thrive in the subscription economy by focusing on nurturing customer relationships rather than one-time sales.

The book provides updated research, case studies, and practical advice for businesses of all sizes.

Mentioned by

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 Ron Baker
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 Robbie Kellman Baxter
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 Anne Janzer

Mentioned in 2 episodes

Mentioned by Ron Baker as a leading author in the subscription economy.
77 snips
183 - What makes something valuable? — with Ron Baker
Mentioned by Robbie Kellman Baxter as the book Anne Janzer authored.
16 snips
Mastering the "Subscription Marketing" Mindset with Anne Janzer

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