Anne Janzer

Anne Janzer, author of the acclaimed book Subscription Marketing, dives into the evolving world of subscription marketing. She emphasizes the critical shift from mere subscriber acquisition to nurturing meaningful relationships for retention. Janzer shares strategies for hiring a top-notch marketing team and balancing freemium models with ethical practices. The conversation also touches on the importance of communication and trust, urging marketers to prioritize long-term engagement over short-term gains.