183 - What makes something valuable? — with Ron Baker
The Futur with Chris Do
00:00
Rethinking Value in Pricing Strategies
This chapter explores the complex relationship between perceived value and pricing, challenging the labor theory of value and advocating for value-based pricing strategies among creative professionals. Through various examples, the discussion illustrates how consumer perceptions and branding influence pricing, emphasizing the need for businesses to focus on the value provided rather than merely their costs. By examining ethical considerations and psychological factors in pricing, the speakers encourage a shift towards a more nuanced understanding of value in market transactions.
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