

#2702
Mentioned in 10 episodes
All Marketers Are Liars
Book • 2005
Mentioned by


















Mentioned in 10 episodes
Mentioned by 

; the book discusses how marketers and buyers are complicit in the idea that higher prices mean higher quality.


Chris Do

77 snips
183 - What makes something valuable? — with Ron Baker
Recommended by 

for its insights on branding and marketing.


Joe Gebbia

30 snips
Advice Line with Joe Gebbia of Airbnb
Mentioned by ![undefined]()

as a book that significantly impacted his marketing strategies.

Arnie Malham

24 snips
557: The Quest to Build a Culture That Rocks with Arnie Malham (an Encore Presentation of Episode 367)
Mentioned by 

as a book he did a blurb on for premium members.


Joe Buleg

21 snips
73: The 4-Hour Workweek by Tim Ferriss
Mentioned by 

when discussing 

's prolific writing career.


Chris Do


Seth Godin

17 snips
096 - Deep Dive: How to be a professional — with Seth Godin
Recommended by 

as a fascinating read, highlighting his continued enjoyment of Seth Godin's work.


Joe Buleg

15 snips
70: Free to Focus by Michael Hyatt
Mentioned by 

as one of 

's books that came from his 40s.


Chip Conley


Seth Godin

Reinvention After 50 with Seth Godin: Make Life Your Best Work of Art
Mentioned by 

as a book he is creating a 15-minute overview for, focusing on unconventional marketing strategies.


Joe Buleg

72: Make Time by Jake Knapp & John Zeratsky
Mentioned by Mike Skripnik in the context of storytelling and self-narrative.

AB 304: Don't Burn Trust to Get Attention with Seth Godin
Mentioned by 

as one of 

's bestsellers.


Lewis Howes


Seth Godin

1027 Habits of Success for Creatives, Artists & Entrepreneurs w/Seth Godin
Mentioned by ![undefined]()

as a book that significantly changed how he approached marketing for 20 years.

Arnie Malham

367: The Quest to Build a Culture That Rocks with Arnie Malham
Mentioned by Chris as a book he listened to and read simultaneously for better idea retention.

058 Dave Scilabro: Niching In Your Service
Mentioned by 

Zen Home as one of 

's influential books.


Omar


Seth Godin

MBA2572 Extended Interview: Seth Godin – How to Have a Better Strategy and Win People Over
Mentioned by ![undefined]()

as a book aligning with his marketing ethos, focusing on the stories we tell ourselves and customers.

Tim Hines

#84 - Mastering Marketing & Embracing the Entrepreneurial Mindset with Tim Hines
Mentioned by the speaker as one of their 'backlist' books featured in the New York Times.

1738: How Often Should You Publish by Seth Godin on Advice on Content Creation Guidelines