Mentioned by
Mentioned in 10 episodes
Mentioned by 
Chris Do ; the book discusses how marketers and buyers are complicit in the idea that higher prices mean higher quality.
Chris Do ; the book discusses how marketers and buyers are complicit in the idea that higher prices mean higher quality.
77 snips
183 - What makes something valuable? — with Ron Baker
Recommended by 
Joe Buleg as a fascinating read, highlighting his continued enjoyment of Seth Godin's work.
Joe Buleg as a fascinating read, highlighting his continued enjoyment of Seth Godin's work.
15 snips
70: Free to Focus by Michael Hyatt
Mentioned by 
Joe Buleg as a book he is creating a 15-minute overview for, focusing on unconventional marketing strategies.
Joe Buleg as a book he is creating a 15-minute overview for, focusing on unconventional marketing strategies. 72: Make Time by Jake Knapp & John Zeratsky
Mentioned by Mike Skripnik in the context of storytelling and self-narrative.
AB 304: Don't Burn Trust to Get Attention with Seth Godin
Mentioned by Arnie Malham as a book that significantly changed how he approached marketing for 20 years.
367: The Quest to Build a Culture That Rocks with Arnie Malham
Mentioned by Chris as a book he listened to and read simultaneously for better idea retention.
058 Dave Scilabro: Niching In Your Service
Mentioned by Tim Hines as a book aligning with his marketing ethos, focusing on the stories we tell ourselves and customers.
#84 - Mastering Marketing & Embracing the Entrepreneurial Mindset with Tim Hines
Mentioned by the speaker as one of their 'backlist' books featured in the New York Times.
1738: How Often Should You Publish by Seth Godin on Advice on Content Creation Guidelines
