#2832

Mentioned in 11 episodes

All Marketers Are Liars

Book • 2005

Mentioned by

Mentioned in 11 episodes

Mentioned by

Chris Do

; the book discusses how marketers and buyers are complicit in the idea that higher prices mean higher quality.

183 - What makes something valuable? — with Ron Baker

Recommended by

Joe Gebbia

for its insights on branding and marketing.

Advice Line with Joe Gebbia of Airbnb

Mentioned by

Arnie Malham

as a book that significantly impacted his marketing strategies.

557: The Quest to Build a Culture That Rocks with Arnie Malham (an Encore Presentation of Episode 367)

Mentioned by

Joe Buleg

as a book he did a blurb on for premium members.

73: The 4-Hour Workweek by Tim Ferriss

Mentioned by

Chris Do

when discussing

Seth Godin

's prolific writing career.

096 - Deep Dive: How to be a professional — with Seth Godin

Recommended by

Joe Buleg

as a fascinating read, highlighting his continued enjoyment of Seth Godin's work.

70: Free to Focus by Michael Hyatt

Mentioned by

Sean Cannell

to illustrate the prevalence of marketers with bad reputations.

450: The New Way to Create Online Courses Going Into 2026

Mentioned by

Chip Conley

as one of

Seth Godin

's books that came from his 40s.

Reinvention After 50 with Seth Godin: Make Life Your Best Work of Art

Mentioned by

Joe Buleg

as a book he is creating a 15-minute overview for, focusing on unconventional marketing strategies.

72: Make Time by Jake Knapp & John Zeratsky

Mentioned by Mike Skripnik in the context of storytelling and self-narrative.

AB 304: Don't Burn Trust to Get Attention with Seth Godin

Mentioned by

Lewis Howes

as one of

Seth Godin

's bestsellers.

1027 Habits of Success for Creatives, Artists & Entrepreneurs w/Seth Godin

Mentioned by the speaker as one of their 'backlist' books featured in the New York Times.

1738: How Often Should You Publish by Seth Godin on Advice on Content Creation Guidelines

Mentioned by

Omar

Zen Home as one of

Seth Godin

's influential books.

MBA2572 Extended Interview: Seth Godin – How to Have a Better Strategy and Win People Over

Mentioned by

Tim Hines

as a book aligning with his marketing ethos, focusing on the stories we tell ourselves and customers.

#84 - Mastering Marketing & Embracing the Entrepreneurial Mindset with Tim Hines

Mentioned by

Arnie Malham

as a book that significantly changed how he approached marketing for 20 years.

367: The Quest to Build a Culture That Rocks with Arnie Malham

Mentioned by Chris as a book he listened to and read simultaneously for better idea retention.

058 Dave Scilabro: Niching In Your Service

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