#3015

Mentioned in 11 episodes

All Marketers Are Liars

Book • 2005

Mentioned by

Mentioned in 11 episodes

Mentioned by

Chris Do

; the book discusses how marketers and buyers are complicit in the idea that higher prices mean higher quality.

183 - What makes something valuable? — with Ron Baker

Recommended by

Joe Gebbia

for its insights on branding and marketing.

Advice Line with Joe Gebbia of Airbnb

Mentioned by

Arnie Malham

as a book that significantly impacted his marketing strategies.

557: The Quest to Build a Culture That Rocks with Arnie Malham (an Encore Presentation of Episode 367)

Mentioned by

Joe Buleg

as a book he did a blurb on for premium members.

73: The 4-Hour Workweek by Tim Ferriss

Mentioned by

Sean Cannell

to illustrate the prevalence of marketers with bad reputations.

450: The New Way to Create Online Courses Going Into 2026

Mentioned by

Chris Do

when discussing

Seth Godin

's prolific writing career.

096 - Deep Dive: How to be a professional — with Seth Godin

Mentioned by

Chip Conley

as one of

Seth Godin

's books that came from his 40s.

Reinvention After 50 with Seth Godin: Make Life Your Best Work of Art

Recommended by

Joe Buleg

as a fascinating read, highlighting his continued enjoyment of Seth Godin's work.

70: Free to Focus by Michael Hyatt

Mentioned by

Joe Buleg

as a book he is creating a 15-minute overview for, focusing on unconventional marketing strategies.

72: Make Time by Jake Knapp & John Zeratsky

Mentioned by Mike Skripnik in the context of storytelling and self-narrative.

AB 304: Don't Burn Trust to Get Attention with Seth Godin

Mentioned by

Lewis Howes

as one of

Seth Godin

's bestsellers.

1027 Habits of Success for Creatives, Artists & Entrepreneurs w/Seth Godin

Mentioned by

Arnie Malham

as a book that significantly changed how he approached marketing for 20 years.

367: The Quest to Build a Culture That Rocks with Arnie Malham

Mentioned by

Omar

Zen Home as one of

Seth Godin

's influential books.

MBA2572 Extended Interview: Seth Godin – How to Have a Better Strategy and Win People Over

Mentioned by

Tim Hines

as a book aligning with his marketing ethos, focusing on the stories we tell ourselves and customers.

#84 - Mastering Marketing & Embracing the Entrepreneurial Mindset with Tim Hines

Mentioned by Chris as a book he listened to and read simultaneously for better idea retention.

058 Dave Scilabro: Niching In Your Service

Mentioned by the speaker as one of their 'backlist' books featured in the New York Times.

1738: How Often Should You Publish by Seth Godin on Advice on Content Creation Guidelines

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