The Think Media Podcast 450: The New Way to Create Online Courses Going Into 2026
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Sep 30, 2025 In this engaging chat, Marisa Murgatroyd, an online course entrepreneur who has helped thousands succeed and generated over $50M in sales, shares her innovative course creation strategies. She emphasizes the importance of clear course outcomes and how to identify scammy offerings. Marisa advocates for starting with minimum viable products and highlights the need for action-oriented, human-focused design. She also discusses using AI tools for quick course idea validation and the significance of relatable guides to enhance learner success.
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Courses Need A Precise Destination
- The best courses have a very specific destination and act like a GPS for students.
- Shortest, clearest paths to a measurable outcome separate real programs from scams.
Verify Average Results And Testimonials
- Look for programs that share verifiable average results and many real testimonials.
- Avoid offers that only show extreme outliers or polished single success stories.
Start With An MVP Version
- Create a minimum viable product (MVP) to test your core solution before building the full course.
- Deliver a high-touch, simple version to get paid and collect early success stories fast.
