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Paul Chaney
Veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. Longtime voice on responsible tech adoption.
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May 22, 2025
• 24min
AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand
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Paul Chaney, a veteran digital marketer and B2B content strategist, dives into the crucial intersection of AI and marketing ethics. He discusses the risks of 'shadow AI' and highlights the importance of strategic planning over hasty technology adoption. Chaney emphasizes the need for transparent governance and policies to avoid bias and protect brand reputation. Additionally, he explores the concept of AI techno-stress impacting teams and underscores the significance of training to ensure responsible AI use in businesses.
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