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The $100 MBA Show
MBA2572 Extended Interview: Seth Godin – How to Have a Better Strategy and Win People Over
Jan 13, 2025
In this engaging conversation, marketing legend Seth Godin shares insights from his illustrious career as a best-selling author and entrepreneur. He breaks down the myths around overnight success and warns against chasing viral fame, which can derail your true strategy. Discover the importance of empathy in business, as well as why pursuing a personal project can hold more value than paid work. Seth also reflects on the emotional landscape of writing and challenges creators to build work that truly matters, rather than just playing the game.
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Quick takeaways
- Seth Godin emphasizes the importance of having a well-defined strategy as a guiding compass for navigating business goals effectively.
- Empathy is crucial for understanding customer needs, allowing businesses to create value by fostering stronger connections with their audience.
Deep dives
The Importance of Strategy in Business
Strategy is often overlooked by many entrepreneurs, who become consumed by the obsession to create unique products without a clear roadmap. A well-defined strategy serves as a guiding compass, helping business owners navigate their goals and objectives efficiently. Without it, many struggle and become disoriented in their endeavors, leading to frustration and lack of direction. A successful business is built on a solid strategy that aligns with the specific needs of the target audience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode