Optimal Work Daily - Career, Productivity and Entrepreneurship 1738: How Often Should You Publish by Seth Godin on Advice on Content Creation Guidelines
Jul 4, 2025
Seth Godin challenges conventional content creation norms, urging creators to prioritize quality over sheer quantity. He emphasizes that consistent, relevant communication builds trust and engagement. The dialogue also delves into effective content strategies, distinguishing between frontlist and backlist approaches to ensure a balanced presence. Ultimately, the focus is on crafting meaningful contributions that resonate with audiences, rather than inundating them with frequent updates.
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Value Over Volume in Publishing
- Frequency of publishing should focus on consistency and relevance rather than volume.
- Communication must be valuable enough to be missed when absent, not annoying when present.
Frontlist vs Backlist Value
- Frontlist is new releases grabbing immediate attention, while backlist is timeless content earning lasting value.
- In a digital world, backlist is where long-term attention and money are made.
Tribe and Backlist Strategy
- Build a tribe who eagerly accepts your frontlist to spread your message.
- Invest significantly to promote your backlist, which turns occasional listeners into fans.
