The Long Game

How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik

Feb 3, 2023
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Episode notes
1
Introduction
00:00 • 5min
2
Build a Personal Brand on LinkedIn
05:01 • 3min
3
How Many Blog Posts Are You Publishing a Month?
07:38 • 2min
4
Are You Publishing 100 Posts a Month?
09:16 • 4min
5
What Is Quality?
13:23 • 4min
6
SAS SEO - Style Versus Substance
17:09 • 2min
7
B2B Content Marketing Agencies - Is Your Brand Important?
19:07 • 4min
8
The Fear of Being a Salesy
22:38 • 4min
9
Are You Doing Use Case Based Content Templates?
26:20 • 2min
10
The Challenges of Content Scribe
28:42 • 3min
11
Is Your Content Measured Right?
31:47 • 2min
12
Scribes
34:12 • 3min
13
The Sacrifice Thing Is HUGE Right?
37:27 • 3min
14
Is There a Growth Model or a Product Led Motion?
40:04 • 3min
15
The Guest Posts and Style Guides
43:21 • 2min
16
G to Content Mafia
45:12 • 3min
17
How Do You Write an Article That Has Like Intent?
47:59 • 5min
18
Is Your Content Strategy Worth Investing In?
53:15 • 4min
19
How Much of Your Ideation Process Starts With Customer Research?
56:57 • 4min
20
Do You Have a Prioritization Model?
01:01:03 • 3min
21
Prioritization Models
01:04:11 • 3min
22
How to Predict What's Going to Work and How to Do It
01:06:55 • 2min
23
What's Your Long Game?
01:08:59 • 3min