2min chapter

The Long Game cover image

How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik

The Long Game

CHAPTER

How Many Blog Posts Are You Publishing a Month?

CNN.com's John Sutter talks about his blog and how he built 450 referring domains in six or seven months. He started with 25 articles a month, but is now publishing closer to 100 posts a month. "We don't worry about like the traditional content calendar," says Sutter. 'Just move faster and get this big library of content that we can get ranking as quickly as possible'

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