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How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
The Long Game
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Devin: I don't think it's much money from content in August and September, October here's the story. Why the hell would they before X or budget. It's like we're going to take your budget and put it over on paid acquisition because they're actually showing money. So if we're seeing this much return in six months like why wouldn't we keep going? He says using templates and keeping with writers longer now has been a huge piece for them. Devin: We'll need to go back and really spend a lot of time optimizing whether that's for like traffic and SEO or for on the conversion side so we'll have to slow either add resources to handle that or slow
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