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4min chapter
How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
The Long Game
Is Your Content Strategy Worth Investing In?
content strategy is the big thing that I focus on personally in our agency probably differentiates on. So it's like when marketers especially in content say you know like we would love to do like we want to build a media company right which requires a lot of investment and time and it's sort of experimental. Half of the battle is proving that that's even worth doing and like part of that is showing that you've gotten results with what you've already done. And then the other side of that is like having a promise worthy of investing in. But yeah the number one thing just like the fighting the battles internally for us at scribe, let's show exactly how much revenue this piece of content
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