3min chapter

The Long Game cover image

How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik

The Long Game

CHAPTER

G to Content Mafia

So G to is like my first marketing job I went from a journal and working in sports TV to not work at nights and weekends for $30,000 a year. And it worked out really well so just like it was this amazing career accelerant going from a content marketer to leading a team of like 22 content writers and editors over four years. But there's no leadership and the goal was published 500 articles. Crushed the goal went to the Bahamas on a paid trip because we crushed this goal and the content did nothing. So it's huge like learning. It's like one of my favorite bad stories there.

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