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4min chapter
How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
The Long Game
How Much of Your Ideation Process Starts With Customer Research?
On customer research, how much of your ideation process begins with sort of like pain points figuring out what customers want. And kind of slotting that into maybe like if you have keyword volume like how do you approach that side of the equation. HS: I think we'll be really customer focused going forward though when we find out we see a bunch of traction let's just say like customer success people suddenly are using scribe way more than they were before.
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