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4min chapter
How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
The Long Game
B2B Content Marketing Agencies - Is Your Brand Important?
When I was at HubSpot like doing the surround sound strategy. One of my main kind of like proximate goals was to get list goals published on the site. And it was actually a battle to even get like our own product included on that list because it would seem biased. Eventually we got through that but sometimes people in house especially over the salience of their own brand. Just put number one and the conversion goes up instantly and your traffic doesn't hit at all, he says.
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